There have been a couple of stories making the rounds today about Everything Everywhere and their upcoming business changes. Since one of our main areas of business is telephone answering we like to keep an eye on what the main players in the telecommunications business are doing.
Everything Everywhere, for those of you who don’t know, is the name of the company founded by the merger of the Orange and T-Mobile mobile network operators. The first thing being talked about regarding the company is that they are planning to drop the Orange and T-Mobile branding all together and operate just under the Everything Everywhere moniker.
This story can only really be considered a rumour at this point but a tweet from Sky earlier today seems to confirm that they have the information on good authority. It would be an interesting move for the company to completely get rid of the brand names that consumers have come to know and trust. Additionally, a trip to the cinema on ‘Everything Everywhere Wednesdays’ doesn’t have quite the same ring to it!
The second piece of news about the company today is that Ofcom have granted them permission to start rolling out fourth-generation (4G) mobile services on their current network bandwidth. This comes ahead of the planned 4G bandwidth auction early next year.
Everything Everywhere were quoted by the BBC stating “4G will drive investment, employment and innovation and we look forward to making it available later this year, delivering superfast mobile broadband to the UK.” Competitors were less impressed with the decision, Vodafone called the decision shocking and O2 said they were “hugely disappointed.”
You can see why the other network providers would be a little aggrieved as it gives Everything Everywhere a definite competitive advantage with the ability to offer customers an experience that the others simply cannot. It is of course great news for the consumer though with ultra-fast mobile broadband on the way by the end of the year. That is if you are on Orange or T-Mobile of course!